• Alibaba, under the leadership of founder Jack Ma and executives Daniel Zhang and Joseph Tsai, is refocusing on its core e-commerce and cloud computing businesses after a period of reflection and business contraction. This shift includes divesting non-core assets, such as traditional retail operations, to protect its main revenue streams amid challenges like the pandemic, competition, and regulatory fines.
• Alibaba's internal restructuring aims to improve user experience and organizational efficiency in response to past shortcomings in market competition. The company has initiated significant personnel changes, emphasizing AI-driven strategies and prioritizing customer satisfaction over chasing KPIs.
• Despite efforts to revitalize growth through strategic adjustments in e-commerce and cloud services, Alibaba faces intense competition both domestically and internationally. Its stock price has significantly declined from its peak in 2020, reflecting market skepticism about the effectiveness of these reforms. Meanwhile, Alibaba continues to explore opportunities for expansion in international markets through platforms like AliExpress (速卖通) and its B2B services.

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